Public Relations
Flair Public Relations specializes in creating media visibility for companies targeting consumers. This means we have ongoing relationships with the print, broadcast and electronic
media that run stories of interest to our clients' audience. We know the right editors and producers to contact and they know us. The bottom line: We regularly place stories about our clients in all the top broadcast and print media in the country, including The Today Show, Good Morning America, The Early Show, CNN, USA Today, The New York Times andThe Wall Street Journal.
This is in addition to all the major news, lifestyle and general interest media, as well as parenting, women's, kids', tweens, teens, shelter, travel, food, business, technology, child care, education and trade media, among others. Along with basic media relations, Flair offers clients a variety of alternative strategic approaches designed to create much broader attention, not just among media but also directly among consumers.
Marketing Communications
While Flair excels in generating media coverage, that's just one part of the agency's service to clients. Along with basic media relations, Flair offers alternative, strategic approaches designed to create much broader press attention, and impact consumers directly. This includes cause-marketing tie-ins, special events, celebrity connections, traveling exhibits, authoritative surveys and much more.
Flair will sample your product directly to consumers and influencers, arrange for sponsorships and hands-on trial at independent events, connects directly with consumers through special networking affiliations, assist with development of collateral and spread the word via the latest electronic communications. The agency actively maintains awareness of the latest marketing communications opportunities in order to share them with our clients.
Furthermore, we can facilitate "power partnering" among companies with similar audiences. And because of our years of experience in this field, we routinely act as advisers on everything from product development to package design.
